By Andriy Melnyk
Sergiy Viktorovych Tsyupko is Ukrainian businessman, founder of the Museum of Modern Art of Ukraine, philanthropist, founder of the Charitable Fund of his own name
In an interview with Ukraine World News, Sergiy Tsyupko talked about the activities of the charitable foundation, the spread of Ukrainian art around the world, the “Museum Residence”, the unique private Museum of Modern Art of Ukraine in the center of Kyiv and much more.
“It’s important to remember that Ukrainian art isn’t fashionable only because of tragic events. Our culture and our art have their own deep history, unique aesthetics and meaning that cross the boundaries of time and circumstances. It always deserves attention, respect and recognition.” – believes Sergiy Tsyupko. This is what our interview is about.
Charity in time of war. What was the impetus for the opening and work of the charity fund in 2022?
The start of Russia’s full-scale invasion of Ukraine on February 24, 2022 had changed everything. After the liberation of Kyiv Oblast from the occupiers, we saw the real challenges that our country faced, and we realized that we can’t remain aloof. The purpose of the fund is to help people finding themselves in extremely difficult circumstances due to the war, to restore what was destroyed. We understand that our help is just a drop in the ocean of need, but every contribution counts. That’s why we created the Charity Fund to provide coordinated and effective assistance to those who need it most.
Representatives of your charitable fund often visit different settlements of Kyiv region. To what extent has the capital region recovered from the occupation and hostilities?
Although recovery takes time, progress is evident. For example, in the cities of Irpin, Bucha and Gostomel, where huge destruction was caused, we are observing active repair work and restoration of residential buildings and infrastructure. Despite the challenges facing us, we are confident that due to joint efforts, the support of international partners and the indomitable spirit of the Ukrainian people, we will overcome these difficulties and rebuild our communities – they will become stronger than before.
What are the current needs of the residents of the communities helped by the fund?
This is a rather broad question, but I’ll try to summarize. The needs of the residents of the communities with which we come into contact are diverse and often depend on the specific conditions and circumstances they face. The main needs are food products for long-term storage and quick preparation, which are especially important in conditions of lack or instability of electricity supply. This winter, the situation is a little better, and last winter was quite difficult in this regard.
We also meet people who need help in rebuilding their homes and other infrastructure that has been destroyed. There is a great need for building materials, tools and other equipment for repair and reconstruction.
In addition, we see that many people need emotional and psychological support. War inflicts deep emotional wounds, and the maintenance of spiritual health is no less important than the satisfaction of physical needs.
Perhaps the greatest need is the stability. Confidence in the future would become a driving force in the recovery process of the region. But in the conditions of war, it is quite difficult to guarantee stability, so we continue to support each other and move on.
What is needed for the full recovery of the liberated territories? How long can this process continue?
Restoration of liberated territories is a complex and multifaceted process that requires coordinated work at many levels. First, it includes rebuilding the physical infrastructure – residential buildings, roads, schools, hospitals and other key facilities that were destroyed or damaged during the hostilities. Secondly, an important aspect is the restoration of social services and local self-government, as well as ensuring access to basic services, such as education, health care, social protection.
Rehabilitation should also include psychological support and assistance in social adjustment for survivors of war and occupation. The importance of renewal trust of communities and social bonds in these regions can’t be underestimated.
As for the length of the recovery process, it can vary widely and depends on many factors, including the extent of destruction, availability of resources, political and economic stability, and international support. In some cases, it can take several years, in complex situations – much longer. However, the key is our willingness to work together, our focus on positive change, and our commitment to rebuilding and developing our communities.
The charity fund also supports the “Art-Voyage” project. Within the framework of this project selected works from the collection of the Museum of Modern Art of Ukraine were exhibited in the museum halls of various cities of our country. What is this project? And why did you decide to implement it at such a time?
The “Art-Voyage” project is close to my heart, as it reflects a deep respect for Ukrainian culture and art. This initiative is not just an exhibition, it’s a dialogue through time and space that connects generations of Ukrainian artists and presents their work to a wide audience. It demonstrates how rich and diverse our art is – from classic canvases to modern works.
Nowadays, when Ukraine is experiencing existential challenges, such projects are gaining special importance. They help maintain the spirit of the nation, inspire struggle and hope, and strengthen our cultural identity. “Art-Voyage” is also a way to show the world that Ukrainian art lives, develops and can inspire people regardless of the circumstances.
In what mode does the Museum of Modern Art of Ukraine in Kyiv currently work?
The Museum works as usual – from Monday till Saturday. Day off is Sunday. During air alarms, we suggest visitors go down to the nearby parking lot.
At the end of the year, the “Museum Residence” was opened. What is the format of it? What can visitors see?
With the opening of the “Museum Residence”, we started a new chapter in the history of our Museum. It is more than just an exhibition space – it is a symbol of how art and culture can adapt and develop even in the most difficult conditions.
Currently, the exhibition “Receipts” is relevant, which presents works received and donated to the museum over the past few years. This is a unique opportunity for visitors to see various works of modern Ukrainian art that reflect the history and development of artistic life in the country.
“Museum Residence” is also a place for dialogue and exchange of ideas. We are open for professional communication, discussions and inspiration. It was created not only to preserve art, but also to inspire and enrich the spiritual life of our society.
In view of the hostilities, missile attacks – how do you manage to save the collection? Do you have to take additional security measures?
Yes, we have taken additional measures. Works from the museum collection are under reliable protection.
You have been collecting since the 90s, and in 2005 the first private Museum of Modern Art of Ukraine was opened. It is unlikely that Ukrainian art was in trend then. What make you to create a collection, and then the Museum of Modern Art of Ukraine?
The idea to create a collection, and later the Museum of Modern Art of Ukraine, grew out of deep respect and love for Ukrainian culture. When I started collecting works, Ukrainian art wasn’t really in the center of world’s attention, but for me it was something more than just collecting pictures. It was a way of exploring and maintaining the cultural identity of our nation.
Having opened the first private Museum of Modern Art of Ukraine in 2005, I wanted to create a platform where the past, present and future of Ukrainian art could meet. This museum became an expression of my faith in Ukrainian artists and their important role in the formation of our national identity.
My goal wasn’t only to preserve these works for future generations, but also to open them to the general public, to show the diversity and depth of Ukrainian art. I wanted people to be able to see and feel this beauty, this power of expression that exists in our art.
I believed that Ukrainian art deserved international recognition, and the museum became a step in this direction.
Since the beginning of the full-scale invasion, everything Ukrainian became fashionable in the world for a certain period. Did the same thing happen to Ukrainian art?
The war undoubtedly drew the world’s attention to Ukraine, but the art of Ukraine has always had its own unique value and meaning, regardless of external circumstances. The fact that Ukrainian art received more attention in the world during this period is not only evidence of international solidarity, but also an indicator of its depth and expressiveness.
On the one hand, the war has opened the world’s eyes to Ukrainian culture and identity. People all over the world are more interested in Ukrainian art, want to learn about our culture, history and values. This provides new opportunities for artists and cultural institutions, including our museum, to bring Ukrainian art to a wide international audience.
On the other hand, it’s important to remember that Ukrainian art isn’t fashionable only because of tragic events. Our culture and our art have their own deep history, unique aesthetics and meaning that cross the boundaries of time and circumstances. It always deserves attention, respect and recognition.
How can we preserve this “fashion for Ukrainian” even after the victory, despite the fact that fewer and fewer publications pay attention to Ukraine already now?
To preserve this “fashion for Ukrainian” after the victory is a task not only for artists, but also for the entire society. First, we have to continue developing and supporting Ukrainian culture from the inside, creating new works, projects and initiatives. We must remember that true art has inner value and power and can speak directly to people’s hearts, regardless of fashion trends.
Secondly, it’s important to continue the dialogue with the international audience. We have to work actively to ensure that Ukrainian art is represented abroad through exhibitions, cultural exchanges and cooperation with foreign institutions. It’s also important to use all available communication channels – social networks, online platforms, media – to promote Ukrainian art.
And finally, we must focus on quality, not just quantity. It’s important that every project, every work of art is done with respect and dedication. Art should be truthful and emotionally charged to leave a deep mark on people’s hearts and minds. This is the key to ensure that Ukrainian art remains relevant and important, regardless of external circumstances.
Patronage before and during the war. How is it possible to support artists in wartime?
There’s no general answer to this question. I can only answer from a subjective point of view.
I started collecting and supporting Ukrainian art because I believed in its deep value and uniqueness. Every work of art is a story, an emotion, it’s a part of the artist’s soul, and I want it to be known and appreciated both in Ukraine and far beyond its borders.
My philanthropy aims to create an environment in which the arts can grow and flourish. This means funding, organizing exhibitions or, for example, creating platforms for artists. But it also means enlightenment and popularization of Ukrainian art in the world. I strive for everyone to be able to feel and understand the depth and beauty of Ukrainian culture.
In wartime, patronage becomes even more important. We support artists not only financially, but also morally, helping them preserve and develop their art even in the most difficult conditions. This is our responsibility to the future, our contribution to the preservation and development of our cultural heritage.
Do you bring up a culture of philanthropy in your children? What do you advise to parents? Who can become a patron?
Raising a culture of patronage in children is primarily about raising respect for art and culture. I believe that it starts with small steps – from visiting museums, theaters, exhibitions, to reading books and discussing artworks at home. It is important to show children that art is not just entertainment, but a way to express emotions, ideas, history and culture.
My advice to parents would be to include art in everyday life. Let it be a part of family traditions. It is also important to talk to children about the importance of philanthropy, about how supporting art and culture influence on society. Even a small contribution, whether it’s a donation to a cultural project or buying tickets to a local theater, is of great importance.
As for becoming a patron, I believe that everyone can contribute to the support of the arts. Patronage is not always about large sums of money, it is about dedication and the desire to contribute to cultural development.
Everyone who supports the arts – whether through volunteering, donations or simply active attending of cultural events – is part of this important process.
Sergiy Viktorovych, what is your opinion about role of the gratitude of those who have been helped by a patron?
Of course, words of gratitude are very important. Apparently, everyone is pleased to hear or read kind words in response to their actions. But in general, philanthropy is not about gratitude. Patronage is your inner state, which concerns only you and no one else.
This state isn’t fueled by gratitude. You just understand that you have the opportunity and desire to do something important, and you just do it. It’s not even a matter of getting something in return. No, you usually do something, spending your resources, just because you think it’s the right thing to do. And the opinion of other people doesn’t affect your sense of your actions’ correctness.
In fact, the Eucharistic set was transferred to the Church of the Holy Sepulcher in Jerusalem in the same way. This is a holy place to which believers from all over the world go in order to be spiritually enriched. I still vividly remember how, during my first visit to the Church, I realized that I wanted sacred rites to be beautiful not only spiritually, but also visually. So that both priests and parishioners get even more aesthetic pleasure from what is happening in the Church.
It was my personal desire, and I still get great satisfaction from the fact that it was possible to implement the idea into life, and the result is placed right above the birthplace of Jesus in the Basilica of the Nativity, in Kuvuklia (place of descent of the Holy Fire), above the Stone of the Unction and Assumption of the Holy Virgin. Patronage that doesn’t seek gratitude but strives for changes is especially valuable. At a time when each of us aim to contribute to the great deal of recovery and support, it’s important to remember that true philanthropy starts from the heart and always finds a way to realization.
Why is it important to visit exhibitions and museums during the war (in the context that the soul needs beauty)?
Art helps us not to lose touch with beauty and harmony, which are so necessary for our soul. Visiting exhibitions and museums allows people to break away from the harsh reality for a moment and immerse themselves in a world of art that heals, inspires and empowers.
The art can serve as an important tool to support the nation’s moral spirit, especially in difficult times. It reminds us of the beauty that exists in the world and the importance of preserving our cultural heritage. Each painting, sculpture, piece of music has a power that helps to heal the wounds caused by war.
Also, visiting museums and exhibitions stimulates reflection and discussion, causes deep emotional experiences, which is extremely important for psychological health. This provides an opportunity for the community to come together, share experiences and support each other.
Therefore, even in such a difficult time, I believe that art should remain accessible to everyone who seeks comfort, inspiration and rest for the soul in it.
What is your favorite piece of art in the museum (if there is) and why?
It must be said that the works kept in the museum are like children. You love them, as each of them has a certain history of acquisition. Often these are meetings with authors, pleasant communication, friendly relations that remain forever in the memory. Of course, I can’t help mentioning the artist Pavel Miroshnichenko, the Crimean masters Valentyn Bernadsky and Viktor Tolochko, Transcarpathian painters. When I see works already on the walls of different exhibitions, memories have awakened again. The main thing is that the works continue their lives and bring joy not only to me personally, but also to all connoisseurs who enter the museum, who understand the importance of preserving artistic heritage as a sign of their time, the time we live together.
How do you see Ukraine in the future, if patronage, charity and spirituality will be the basis for the country’s development?
Of course, the state policy must be the locomotive aimed at the development of private institutions. Everyone has to work for it, because the spirituality of the nation, its educational level is a common issue. And everyone should ask themselves: what have I done? Our museum is a non-profit institution. Our goal is to reach different segments of the population, to develop an aesthetic vision in them and a sense of pride of their roots, to know more about outstanding personalities, to learn to love their region, their land. Artistic view creates prerequisites for spiritual growth.
State and business activities are the counter movement, and it’s the key to our development and the country’s spiritual rise.
Source: Ukraine World News