Serhiy Tsiupko: Why It Is Important to Support Children’s Creativity Right Now

Art has a special power — it helps a person speak about the most important things even when words are not enough. This is especially true for children, for whom creativity often becomes the most sincere language of feelings. That is why supporting children’s creativity is one of the important areas of my philanthropic activity.

Several years ago, the First Private Museum of Ukrainian Contemporary Art, with the support of the Serhiy Tsiupko Charity Fund, held a children’s drawing competition titled “I Draw Ukraine – Peaceful and Free!”. At the time, we did not even expect such a strong response. The museum received more than a thousand works from different parts of Ukraine.

Each of these drawings was special. Children depicted Ukraine as they dream of seeing it: peaceful, bright, filled with light and hope. The works contained a lot of colour, symbols and imagination, but most importantly, they radiated sincerity. While reviewing these drawings together with the museum team, we experienced genuine emotional pleasure. It was a moment when you realise how deeply children feel the world around them and how strongly they want their country to be happy.

This experience inspired us to continue the tradition of children’s creative competitions.

In 2026, the First Private Museum of Ukrainian Contemporary Art announced a new children’s drawing competition, this time dedicated to the theme of Easter — one of the most important holidays in our cultural tradition.

We invited children to explore the theme of festive symbols, folk customs and family traditions associated with Easter. For some, this might mean pysanky (painted Easter eggs), for others — a festive Easter basket, and for many — family warmth, the spring rebirth of nature, or an atmosphere of shared joy.

It is important to us that this competition is open to all children. That is why this year we have introduced a separate category for participants with special educational needs. Three prize places will be awarded in this category, because every child deserves the opportunity to express themselves and feel supported.

I am convinced that in times of war, creativity takes on special significance for children. Through drawing, they can express their experiences, dreams and hopes. Sometimes one child’s drawing can say more than long conversations.

That is why it is so important to create opportunities where children can create, fantasise and feel that their voice matters.

For me, philanthropy in the fields of culture and education is not just support for individual projects. It is an investment in the future. After all, it is through culture, art and creativity that the worldview of the new generation is formed.

The First Private Museum of Ukrainian Contemporary Art aims not only to preserve and promote art, but also to create a space for the development of young talents. That is why the children’s drawing competition is an important part of the museum’s activities.

We strive for children to feel they are part of a larger creative process, to see that their works can be exhibited in gallery spaces and resonate with audiences.

This year’s competition also provides valuable prizes for the winners. The first-place winner will receive an Apple iPad, second and third places will be awarded modern mobile phones. Participants who take 4th to 10th places will receive jewellery awards from our long-term partner — the Kyiv Jewellery Factory.

In addition, twenty of the best works will be awarded diplomas. The winning drawings will be exhibited in the halls of the First Private Museum of Ukrainian Contemporary Art and will also be featured on the museum’s Facebook page.

I am convinced that every child’s drawing is a small story about the world children want to see. These works contain sincerity, faith and a pure aspiration for goodness.

Sometimes it is the child’s perspective that helps us adults see what is most important — that despite all difficulties, life goes on, and the future is being created today.

That is why supporting children’s creativity means supporting the future of Ukraine.

Sergiy Tsyupko’s time machine

This story was told to me by one of Oleksandr Murashko’s descendants in the 1970s. In the family archive, he unexpectedly discovered two large folders with the inscription – children’s plein airs, June 1918. Another Muscovite war was going on in Ukraine – at that time in a brutal Bolshevik guise. The situation was constantly changing. In 1918, Kyiv was occupied by the German army, and the government was headed by Hetman Skoropadskyi. For a short period, a fragile calm settled down in Kyiv, and people instantly went about their normal, peaceful business. The famous Ukrainian artist asked the children to depict in paintings and drawings how they see the future of their country. According to my friend, he was struck by the unusual brightness of these works and the special saturation of the Ukrainian spirit.

A hundred years have passed, the wheel of history has made its century-long circle, and Ukraine is again at war with its eternal enemy. This time, our people and the army have defended their capital and, despite constant rocket attacks, Kyiv lives a full life. War exacerbated human feelings such as fear, despair and their eternal companion depression. But the people of Kyiv show amazing will, love of life and resilience in these cruel times. In the city, not only Points of Invincibility were created, where residents can warm up and charge their phones, but also, which is no less important, entire Oases of cultural and spiritual life in the conditions of war. People actively attend exhibitions, concerts and performances, which give strength and faith in our final Victory.

One of these cultural oases was created by the well-known Kyiv philanthropist Sergiy Tsyupko. He opened the Residence of his Private Museum of Modern Art of Ukraine in the historical part of the city on the former territory of the Pechersk Fortress. From the first day of its opening, the Residence turned into a cute cozy corner with a unique Kyiv charm, typical for the intellectual and bohemian salons that were kept by the Tereshchenko and Khanenko families at the beginning of the 20th century. As you know, mansions and collections of paintings that belonged to these famous families formed the basis of Kyiv art museums. Beautiful paintings and sculptures from Sergiy Tsyupko’s collection, a constantly updated exhibition, live communication of famous Ukrainian artists, exquisite buffets at exhibition openings – all this creates a refined and unique atmosphere that touches the finest strings of the human soul and brings harmony and joy. And these joyful and necessary feelings were transferred far beyond the Residence of the private museum.

Continuing the traditions of the famous artist Oleksandr Murashko, Sergiy Tsyupko held an All-Ukrainian drawing contest among children on the topic of their vision of our country’s future after the war. The winners of the competition were awarded valuable prizes – top gadgets, especially popular among children. And the Kyiv Jewelry Factory awarded the participants with jewelry products, known for their quality, with national symbols. The idea of ​​the competition instantly gave an impulse to a wonderful energy of creativity and inspiration. More than a thousand drawings embodied a unique map of their childish and bright country, in which these children will live after this war. In fact, it was a journey in a time machine from the Murashko’s plein-air era and the surprisingly bright pictures of the future by Ukrainian children of that time to the drawings of our young contemporaries, who, just like their great-grandfathers and great-grandmothers, see a beautiful and prosperous Ukraine in their future life.

The person who created this project has already combined our great past with the present and the future many times. If the Museum Residence and the children’s project will continue the traditions of the famous patrons – Tereshchenko and Khanenko families, as well as Murashko’s plein airs, then Ukrainian art will carry the light of culture for hundreds of years and give spiritual energy to our people. Patron Sergiy Tsyupko is full of energy and strength, and his new projects will serve the people of Ukraine many more times.

Russian language version of the article: https://tsn.ua/ru/ukrayina/mashina-vremeni-sergeya-cyupko-2604675.html
Ukrainian language version of the article: https://tsn.ua/ukrayina/mashina-chasu-sergiya-cyupka-2604675.html

Sergiy Tsyupko: this is not a competition, but an art festival.

The competition “I draw Ukraine – peaceful and free!”, organized by the First Private Museum of  Modern Art of Ukraine with the support of the Sergiy Tsyupko’s Charitable Foundation, has become an important event for young artists from all over Ukraine. This event brought together children aged 9 to 13, giving them a unique opportunity to express their dreams through art. The idea of ​​the competition turned out to be extremely popular, because more than a thousand works were submitted by young talents.

Personally, I consider it’s important to develop Ukrainian art and to support young talents, that’s why this unique project was created. The contest became a real platform for young artists who portrayed their vision of a peaceful life in their native land. The participants’ works impressed the jury with their sincerity and outlook on the world.

Choosing the winners wasn’t an easy task, because each work was worthy of high praise. Finally, the jury selected the best and awarded them with valuable prizes. Oleksandra Horbatyuk (10 years) from Zvenygorodka, Sofia Chapko (12 years) from Kovel and Angelina Shevchuk (12 years) from Starokostyantyniv won the prize places. The audience sympathy prize went to Victoria Humenyuk (13 years) from the city of Kryvyi Rih.

The solemn award ceremony held on May 31 in Kyiv was a bright event for the winners and their families. Prizes were awarded by honoured Ukrainian singer Natalia Mogilevska, which made this day unforgettable for all participants. Her presence and support gave additional weight to the contest, emphasizing the importance of supporting children’s creativity.

The winners got the opportunity to display their works in the museum’s halls and on its Facebook page, and I believe that this will be an important step in their creative development. The exhibition of works will allow a wide audience to get acquainted with wonderful works of children’s art, which impress with their immediacy and depth. Undoubtedly, this project brought joy to both the children themselves and their mentors, becoming an important stage on the way to artistic achievements and peaks.

I’m sure that we will hold such contests in the future as well, because supporting and developing the talents of the younger generation is our priority task. Ukraine is rich in its cultural heritage and creative potential, and we are constantly moving forward, combining the past with the future in the flow of modern art.

Serhiy Tsyupko about the competition “I draw Ukraine – peaceful and free!”

The competition “I draw Ukraine – peaceful and free!”, organized by the First Private Museum of  Modern Art of Ukraine with the support of the Sergiy Tsyupko’s Charitable Foundation, has become a real significant event for young artists from all over the country. This event, which brought together children aged 9 to 13, gave young talents a unique opportunity to express their dreams and visions of the future of Ukraine through art.

The participants of the competition had the opportunity to depict their hopes for peace and freedom on their canvases, express their thoughts and feelings with the help of paints and brushes. This competition not only contributed to the development of children’s creative abilities, but also became a platform for their personal expression and hope for a better future.

 Sergiy Viktorovych, please tell us what is the significance of this competition for you personally?

For me, this is a special project that allows children to feel themselves the part of something important and express their feelings through art. I want children to feel their significance, to express their vision of the world around them and their dreams freely. Ukraine is rich in its cultural heritage and creative potential, and we are constantly moving forward, combining the past with the future in the flow of modern art. The competition became an important step in the development of children’s creativity, because each drawing is a small story about a big dream.

What role does your museum play in the development of Ukrainian art and support of young talents?

 The museum’s mission isn’t only to collect and exhibit works of art, but also, among other things, to promote the aesthetic development of the younger generation in the conditions of free and independent Ukraine. We strive to support and develop the talents of the younger generation, and the contest “I draw Ukraine – peaceful and free!” is just one of our initiatives in this direction. Personally, I am sure that the influence of art is the easiest way to human souls.

That sounds great! And what is your most memorable moment during this competition?

The most memorable moment was when my team and I reviewed the submitted works. We were so impressed with each of them that we just couldn’t take our eyes off. It was like a trip to the world of a fairy tale, where each drawing is a separate story.

Tell, please, how do you evaluate the children’s participation and reaction to this competition? How do you feel what such a competition can give to children?

I was pleasantly surprised by the number and quality of works that we received from our young participants: more than a thousand drawings were sent from different parts of Ukraine. This suggests that children are very interested in such competitions, and their mentors help young artists to move creatively and win.

It’s very touching to see the works sent by children. They explode with colors and emotions, and each drawing is a small masterpiece. I’m just fascinated how children see our country! Each work reflects a child’s vision of an ideal future, full of peace and harmony. It also shows how deeply children care about our country and want to contribute to its better future. In addition, the competition promotes the development of creative abilities and emotional intelligence, helping children to feel that they are important members of society.

This experience is invaluable for every child, because through their drawings they can express what is sometimes difficult to convey in words. They learn not only to draw, but also to dream, hope and believe in the best. I hope that such initiatives will inspire them for further creative development and an active civil position.

What future plans do you have for organizing similar events for children?

We plan to continue holding similar contests and events, activating the development of creativity and patriotic feelings among children. Personally, I hope that our children will be able to develop comprehensively and influence the world through art. Each of their drawings is their deep feelings and dreams that can change our lives. I want they to feel their importance and power.

What would you like to say to the young generation that wants to develop their creative abilities and help Ukraine?

I want to tell young creators that each of their creative works isn’t just an image or a beautiful picture, it’s a story about their dreams, their faith and hope. Don’t be afraid to express yourself through art, because your talent can change everything around you.

This competition became a unique opportunity for children not only to show the world of their dreams, but also to feel themselves the part of a big family that strives for peace and freedom for our country. I believe that their creativity and energy will bring us many more joyful moments and achievements, because art has always been a powerful tool for expressing feelings and ideas, supporting peace and freedom.

Thank you, and I wish you success in all your future initiatives and events for the development of art among children!

Thank you for your questions and support. We will continue to do our best so that children can discover their talent and express their feelings through art. If we change even one life through this competition, then all this work will be worth it. May each drawing bring joy and inspiration to everyone around!

Establishment of the Sergiy Tsyupko’s Charitable Foundation

In July 2022, Sergiy Tsyupko founded a charitable foundation, the main activity of which is providing assistance to Ukrainians who suffered as a result of Russian aggression against Ukraine.

The foundation has been working for more than a year, and today in the format of an interview we will present it to you.
I have a few questions for Sergiy Viktorovych about the foundation and its activities.

– Good day. Sergiy Viktorovych, please tell me what does Sergiy Tsyupko’s Charitable Foundation do.

We provide food aid to vulnerable sections of the population, temporarily displaced persons, people who have lost property, as well as families whose relatives are currently at war.
Aid is provided in the Kyiv region in the settlements most affected by the Russian invasion.

Допомога надається в київському регіоні в населених пунктах, які найбільше постраждали від російського вторгнення.

– Why this particular niche? Why not help for the army?

First, all funds can’t work only for the army (although the army is a priority).

Ordinary household issues of civilians should also be solved. We know how necessary help is to those who remained behind, whose families sent their sons to the front, to those who lost their homes during hostilities, those who were forced to move and start life with a clean slate. We have occupied this niche.

Secondly, the question is in the team. The team working in the foundation can be effective enough in the direction of humanitarian aid to the affected population. That’s what they do. And the fund (now I mean only our foundation) – it’s a team first of all.

– Why does the fund have this name?

We had to have a legal entity to formalize our activities. Title and all other formalities didn’t matter, since there was no goal to use it on a large scale in work. Simple recognizable logo, clear name, simple website and Facebook page. This is enough to do what we do.

– Can we say that the creation of the foundation is a logical continuation of philanthropic activity that you were engaged in before?

Apparently, this will be a false statement. Deeds in my activity that can be attributed to charity are mostly of a situational nature. First of all, it was a reaction to a need. If we are talking about the school in my homeland, then it was in need of repair. As for the “Bravo” theater, there was also a need that I was able to solve. And that goes for everything I’ve done.
The formula is very simple: on one side there is a problem, and on the other, this problem must find a response in my heart. Then I start to act. And for this I don’t need charitable foundations and legal entities.

Sergiy Tsyupko’s Charitable Foundation has a clear and specific function that corresponds to persuasion of the foundation team and my own persuasion. And considering the fund as a logical continuation of some activity currently has no sense.

How does the foundation choose the sequence in providing assistance?

This is our biggest pain. We see a huge number of needs and want to help everyone, immediately and fully. But this is impossible. That’s why we focused on Kyiv region. We compiled a list of settlements affected by the occupation or military operations, developed a schedule, contacted local administrations, and agreed on a list of persons in need of assistance. And now gradually we visit each selected settlement.

Are you getting feedback on your activity?

We are getting powerful feedback and it’s very inspiring and motivating. Of course, in global terms, our help is just a drop in the ocean. But due to the fact that we don’t work with intermediaries, but directly with people, we have the opportunity to see everyone’s reaction, talk to those who have something to tell us.

There are many words of gratitude. It doesn’t really matter if it’s common courtesy or sincere words of thanks. During the war, people have many problems, and our Foundation is always there.